Video has changed Google search results forever – Bruce Clay spoke recently at SMX. Bruce founded ‘Bruce Clay Inc’, an SEO company, in 1996. This was before Google had started or before anyone else was considering online marketing – thats why he’s worth listening to!
This video is a good insight into what Google and Youtube could be up to with their video search and why it is so important for you to embrace Online Video now if you care about online marketing and Google search results.
Key points in the Video:
- Video essential for any site wanting to reach the first page of results on Google.
- Your Video content should be relevant to your business and industry
- If your competition has a video and you don’t - the competition wins
- Video offers by far the highest engagement value for searchers
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