whatafind.com
whatafind.com online marketing campaign
Studio8search was recommended to whatafind.com through a satisfied customer of ours. We were selected on the basis that we would advise on how to develop a search engine friendly site structure that would not change the great look and feel of the current website.
Selling brand names online is very competitive, with more and more competitors entering the market every week we were up against some well established websites.
Process
- We first carried out a review of the market area, and did a thorough keyword analysis on brand names and keywords related to the industry whatafind focus on
- Carried out extensive research on ecommerce websites and took the best elements to create a functional website that would convert traffic
- Created a unique filtering system in Google Analytics to measure customer user journeys
- Optimised brand landing pages that would rank well in search engines
- Optimised sub category pages that encompassed relevant keywords
- Created unique title tags and meta descriptions for each page of the websites products
- Made the process from putting a product in your basket to purchasing seamless
- Implemented an affiliate marketing campaign using specially selected publishers and comparison websites
Achievements to date
- Only launched in November 2009, the website is already taking over £30,000 worth of sales a month
- Has already caused a stir in the market place with competitors
- Achieved high search engine positions for keywords related to the clients brands
- Have had good feedback from customers and repeat customers already showing their loyalty