Stockshifters
stockshifters.com – SEO
Stockshifters are the UK’s leading trade marketplace for surplus, clearance and returned stock. They sell bulk stock directly from Manufacturers, Retailers and Distributors. We work closely with stockshifters on SEO targeting clearance stock related keywords such as surplus stock, stock auctions, job lots electronics, liquidation sales and others.
We also helped Stockshifters to successfully re-launch their website without losing all of their valuable search engine traffic and sales that can sometimes be associated with a web site re-launch.
Process
- We ensured that all of the old landing pages were correctly re-directed to their new counterpart pages helping to avoid a loss in keyword rankings
- Carried out a review of the market landscape and performed a thorough keyword analysis on clearance stock related keywords
- Created unique title tags and meta descriptions for each page of the website
- Set up conversion and goal tracking in Google Analytics to accurately measure important key performance indicators such as traffic and sales
- Analysed third party websites and built optimised one way links to stockshifters.com every month
Achievements to date
- Achieved high search engine positions for keywords related to the stockshifters.com website
- Significantly improved rankings in Google.com and Google.co.uk for clearance stock related keywords in less than 6 months
- Successfully migrated an old and established website to a new look re-launched website with minimal traffic loss
- Increased traffic and sales through SEO