The Rate Tart
The Rate Tart – Search Engine Marketing (SEO) Campaign
The Rate Tart is a price comparison, affiliate website that provides cheap financial deals from all of the top UK finance companies. They can provide the most popular competitive deals from around the internet. They pride themselves in impartiality as they do not list their products in order of commission or financial incentives.
When The Rate Tart came to us, they had very little visibility in the natural search results. We were successfully able to increase keyword visibility by implementing a strategic search engine optimisation campaign. Due to the competitive nature of the financial comparison website landscape we had to ensure that the onsite optimisation was faultless. We also implemented a bespoke link building campaign using a mixture of well thought out link building strategies that would ensure they surpass the competition for some of their ‘must own keywords’.
Process
- We mapped non search engine unfriendly URLs to URLs that followed Google’s best practice guidelines
- We contacted partner websites and asked them to implement URLs with optimised link text
- We wrote, submitted and distributed press releases based on the new website to online directories and news publishers
Achievements to date
- Google top 3 position for ‘deals on pet insurance’
- Top 3 of Google for ‘rabbit insurance’ , ‘cheap cat insurance’ and ‘horse insurance’
- Various other Top 10 positions for highly relevant and traffic driving keywords
- Increased natural search traffic by 400% within 4 months of working on the site.