Koodos

Koodos.com – Pay per Click (PPC) Campaign

Koodos is an ecommerce website selling brands at discount prices. Koodos sells a range of woman’s, men’s and children´s fashion. Nearly every product they offer is extremely competitive with a high cost per click.

Koodos already had a well structured pay per click account and had identified many of the keywords that would drive relevant traffic to their website. Working with Koodos, we established that we could still further refine their PPC strategy.

One of the most important things we did was to accept that while there are always numerous demands on a paid search budget, we needed to reallocate the budget to get the best potential Return on Investment. Working closely with the Marketing Team we were able to identify key areas of the business to work on.

We were able to hone the message for different product areas, find new keywords, test new creatives and achieve a significant reduction in traffic costs.

We would never deny that our clients understand their businesses better than us – our job is to help them achieve their aims through paid search. The best results are always gained through a proactive partnership.

Achievements to date

• Increased consumer enquiries and sales whilst decreasing client spend